How to Create Effective Announcement Banners in Squarespace

Announcement banners are one of the most versatile marketing tools available in Squarespace.
Whether you're promoting a limited-time sale, announcing a new product launch, or sharing important information with your visitors, these eye-catching banners can significantly increase engagement and conversions on your website. In this step-by-step guide, we'll walk you through creating the perfect pop-up announcement banner without needing any coding knowledge.

✨ Why Use Announcement Banners?

Before diving into the how-to, let's quickly cover why these banners are so effective:

• Visibility: Announcement banners appear prominently on your site, ensuring visitors notice your message.

• Conversion: Studies show that well-implemented pop-ups can increase conversion rates by up to 9.28

• Timeliness: Perfect for time-sensitive promotions or limited offers.

• Non-Intrusive: Unlike full-screen pop-ups, banner announcements are less disruptive to user experience.

✨ Step-by-Step Guide to Creating an Announcement Banner:

Enable the Announcement bar

Begin by logging into your Squarespace account and accessing your site's dashboard. From there:

• Click on "Pages" in the main navigation menu

• Select “Website Tools" from the Utilities menu

• Enable the “Announcement Bar" to start building your banner

Style Your Banner:

Fonts:

• Open Style Site and go to Fonts

• Click assign Styles, under Announcement bar click Text

• Choose from preset Styles and sizes or choose custom

• Save

Colours:

• Open Style Site and go to Colors

• Choose the pencil icon on the theme your announcement bar is on

• Under Announcement bar customise the background and text colour

• Save

✨ craft your message:

Keep your announcement clear, concise, and compelling:

• Use action-oriented language (e.g., "Shop Now," "Limited Time Offer")

• Include a sense of urgency when appropriate (e.g., "Ends Sunday")

• Keep text brief—aim for 5-10 words for maximum impact

• Consider using emoji for visual appeal, but don't overdo it

• Add a strong call-to-action with a link to a relevant page (product collection, sign-up form, event, etc.)

✨ Test and publish:

Before going live:

• Preview your banner on both desktop and mobile devices

• Check that all links work correctly

• Ensure the banner looks good at different screen sizes

• When satisfied, click "Publish" to make your banner live

✨ Common Mistakes to Avoid

• Too Much Text: Overloading your banner with information reduces effectiveness.

• Poor Timing: Setting banners to appear immediately can annoy visitors before they've had a chance to engage with your site.

• Misleading Messages: Ensure your banner's promise matches the landing page experience.

• Ignoring Mobile Users: Always check how your banner displays on mobile devices.

✨ Conclusion:

Announcement banners are a powerful, easy-to-implement marketing tool that can significantly boost engagement on your Squarespace site. By following these steps and best practices, you can create effective announcements that enhance user experience rather than detract from it.

Remember, the best banners are those that provide genuine value to your visitors—whether through special offers, important updates, or exclusive content.
When used strategically, pop-up announcement banners can become one of your website's most effective conversion tools.

Ready to create your first announcement banner? Log into your Squarespace account and get started today!

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